A GUIDE FOR PROMOTING YOUR DANCE PERFORMANCE THROUGH PhiladelphiaDANCE.org
Add your performances to the PhiladelphiaDANCE Calendar at https://www.philadelphiadance.org/calendar/
This should be your first step in announcing your performance. The calendar gets almost 50,000 views each month, with the average listing being seen by 1,900 unique viewers each month. It also alerts the staff of PhiladelphiaDANCE.org and The Dance Journal to promote your event through social media and to be considered for previews or reviews. In addition, your listing will be posted on all our social media pages and included in our publication This Week In Dance and Monthly Newsletter.
Submit Your Press Release. Send your press release, properly formatted, to firstname.lastname@example.org for possible inclusion in The Dance Journal. The Dance Journal reaches over 55,000 unique visits each month. Pending approval (criterion are strict), PhiladelphiaDANCE members may also use our free press release service, which will send your release to over 508 mainstream media outlets (newspaper, radio, television) as well as dance blogs and related online listing services.
Post To The PhiladelphiaDANCE.org Listserv. Tell the dance community about your upcoming show by sending an email to the listserv, which reaches over 2,000 fellow dancers, companies, and choreographers in the region. You must join the listerv first before posting. Again this is a free service. Do not over promote or send too many emails, please review our guidelines!
Add a video to PhiladelphiaDANCE.TV – Have a short promotional video clip or current work sample? Post it on YouTube or Vimeo and then promote it through PhiladelphiaDANCE.TV If we really like your video, it may even wind up on PhiladelphiaDANCE.org homepage or in The Dance Journal! This is a great way to promote your performance as well as generate twice as many hits for your work! Click here to submit your video.
Offer A Discount To Our Membership. Offer dance professionals who carry The PhiladelphiaDANCE.org Membership Card a special rate to your performances. If are selling your tickets online, you can also provide a special discount code. Once an offer is submitted and approved, it will be posted on our member’s only web site as well as emailed in our newsletter or special alerts to 1,110 members. Submit your offer here.
Consider Selling Your Tickets On Dance Box Office. There are no fees to members of the Philadelphia dance community to use this service. A service fee of $1.90 is charged per ticket to your customers to cover costs of operation and credit card fees. Performances sold through dance box office are automatically promoted weekly in newsletters and social media. Read more about the advantages here.
On Twitter? Use the hashtag #phillydance. This is a great way to reach our community by simply posting on twitter and making sure to include our widely used hashtag. Your post will also stream on our home page and on The Dance Journal.
Create a Podcast About Your Performance. Create a podcast or interview with regards to your upcoming performance. Discuss the work with a colleague in an interview format that will create excitement but also be informative. We will then stream it for you on Dance Talk Radio. Learn more on our site and submit your podcast here. Keep in mind that there are all sorts of apps and voice recorders available on your smartphone, tablets, and computers for making quality recordings!
Advertise With Us! PhiladelphiaDANCE.org offers low-cost advertising rates to the community. Place your banner ads on our home page, calendars and even in the Dance Journal. View rates and ad formats here. And purchase space online with any major credit card. PhiladelphiaDANCE.org Paying Members are entitled to a free ad subject to terms and conditions.
Ticket Give-A-Ways & Contests. We offer a space on The Dance Journal for readers to enter and win Free Tickets while promoting your upcoming performance. Interested in this free form of advertisement? Drop us an email at email@example.com and we can get you set up right away. Offers must be made at least 2 weeks in advance of the performance date.