Posts Tagged ‘ audience development ’

Greater Philadelphia Cultural Alliance launches Cultural Engagement Index (CEI)

Mar 20th, 2009 | By Dance Journal Staff | Category: The Creative Economy

The Greater Philadelphia Cultural Alliance today released the results of a broad survey on consumer cultural participation, the Cultural Engagement Index (CEI). The index, much like the Consumer Price Index or Consumer Confidence Index, will provide the cultural community with the ability to track trends in consumer cultural participation over time. [...]

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The 7 Habits of Highly Effective Dance Companies

Dec 11th, 2008 | By Steven Weisz | Category: The Creative Economy

by Steven Weisz, PhiladelphiaDANCE.org
for The Dance Journal
Given the current economic down turns, I thought I would offer a few suggestions for developing, broadening and diversifying audience share. This is a compilation of readings and research I have done on this subject across a variety of research publications.

1. Create an open environment
Take the mystery out of [...]

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Dance Traditions

Nov 20th, 2008 | By Steven Weisz | Category: Editorial

It is that time of year again, when productions of the Nutcracker abound. It has become a family tradition and one in which every child can get lost in their own imagination, identifying with the ballet’s heroine and her images of happiness. An incredible score written by Tchaikovsky, great costumes and beautiful dancers offer the [...]

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