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BalletX promotes Tara Keating to Associate Artistic Director


BalletX announced that Tara Keating, BalletX Ballet Mistress & Artistic Coordinator, will be promoted to Associate Artistic Director effective immediately.

Ms. Keating has been an integral part of BalletX since the Company’s founding in 2005. As a dancer with the company she performed in nearly every performance until her retirement in the fall of 2012, upon which she was promoted to Ballet Mistress & Artistic Coordinator.  Tara’s latest promotion recognizes her true role within BalletX and she will continue to aid in many of the artistic decisions of the company, such as choosing choreographers and company dancers and helping to solidify BalletX’s position within the community.

“Tara has been with us through every stage of our development as a company,” says Christine Cox, BalletX Co-Artistic and Executive Director. “Matthew and I want to recognize just how important Tara is to our success, and we are thrilled to have her take on this new role as Associate Artistic Director.”

Tara began her training at the age of 7 at the Pioneer Valley Ballet in Northampton, Massachusetts. She attended the Juilliard School, under the direction of Benjamin Harkarvy, where she received a BFA in Dance. She has danced professionally with American Repertory Ballet, “Tharp!,” and as a Soloist with Pennsylvania Ballet. Throughout her career she has originated roles in world premieres by renowned choreographers such as Jorma Elo, Alex Ketley, Matthew Neenan, Annabelle Lopez Ochoa, and Christopher Wheeldon. She has staged numerous ballets on BalletX, and has set Neenan’s work on Pennsylvania Ballet, Milwaukee Ballet, Nevada Ballet Theatre, Oregon Ballet Theatre, and Bucknell University. Ms. Keating is also on faculty at various schools in the region.

- Steven Weisz

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While not a dancer himself, Weisz’s love for the arts and dance started as a child growing up in New York City. With parents, who were strong supporters of the arts and part of a community with an incredible array of notable artists in music, dance, theater and fine arts, Weisz’s access and affinity for the performing arts took root. Upon attending college in Philadelphia at the University of Pennsylvania in the mid 70’s, Weisz started performing as a puppeteer, magician, juggler and fire eater as a means of supplementing his income. This soon grew in to what became Rainbow Promotions Inc., one of the largest entertainment and special events producers in the region. It was here that he began to promote and book dance for major events throughout the city. Many of the dancers he worked with in the early days of his company are now major choreographers in Philadelphia. At the same time, Weisz’s interest in computers and the early developments of what is now known as the Internet, led him to also start another company, Delaware Valley On Line, which became one of the first regional ISPs. It was this combination of event production, internet development and event marketing that led him to examine the use of the internet as a means to promote the arts. Dance continued to be a major interest for Weisz and in 2005 he founded PhiladelphiaDANCE.org as a major online resource to promote dance in the city. It was soon after that the Dance Journal was also founded as a way to provide an outlet for writing on a range of topics that encompass the ever growing and emerging dance community in the region. Weisz continues to run both PhiladelphiaDANCE and The Dance Journal on purely a voluntary basis with no income derived from any of his projects. He is also the Artistic Director of Graffito Works, a unique platform for dancers and performing artists to create site-specific work and to make it readily accessible to the public.

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